Taking Their Talents to the Rucker, Watts and Manila: What Lockout?
Taking Their Talents to the Rucker, Watts and Manila: What Lockout?
by David J. Leonard | NewBlackMan
In recent weeks, LeBron James decided to take his talents to a high school gym in Los Angeles, Kobe Bryant, Chris Paul and a number of other NBA players decided to take their talents to the Philippines and Kevin Durant took his talents to Rucker Park. On, August 2, Kevin Durant dropped 66 during a Rucker Park game. For the footage I was able to watch, it wasn’t an average 66 but a performance that included several thrilling dunks, smooth drives to the basket, and a sick number of three pointers over at times three “defenders.” His performance wowed an excited crowd and has mesmerized fans on YouTube (almost 600,000 views for one video of his performance). Marc Berman describes the scene as a reminder of how “how much the hardcore fans still love this game, why it matters, why an NBA season can not be lost so billionaires can get a sweetheart deal.” Emphasizing the context of the lockout, Berman illustrates how this was not just another July game at the Rucker.
It was quite a basketball doubleheader on Monday – covering the lockout labor talks at a ritzy midtown hotel on 52nd Street and Park Avenue, then cabbing it 100 blocks uptown to Harlem for Kevin Durant.
More than 2,500 fans jammed into Rucker Park – standing room only on 155th street and 8th Avenue. The 6-11 OKC superstar played for free and the fans of the EBC Rucker League watched for free, but what they saw was priceless.
Going from the disillusioning labor talks and the dour David Stern bashing the Players Association to Monday night’s basketball bedlam in Harlem was a shot in the arm for this basketball scribe.
The game was living and breathing and still pure, with fans screaming their lungs out, jumping up and down in their metal bleacher seats, almost every time Durant brought the ball up court. Durant, wearing the orange of DC Power, dumped a near EBC Rucker record 66 points on the Sean Bell All-Stars . . ..
Durant was not done. For his encore, he scored a mere 41 in a pro-Am game at Baruch College once again reminding fans around the globe of the amazing talents of NBA stars. Yet, this performance was overshadowed by the efforts of John Lucas III, who netted 60 in that game.
Durant has not been the only one ballin’ this summer. LeBron James played at in the Drew Summer League dropping 33 points at the Leon H. Washington Park gym, which is located in the heart of Watts, California. Casper Ware described the situation as “a great experience.” Challenging the media demonization of LeBron, the senior guard from Long Beach State was immensely complementary of James: “He was still passing even though he was LeBron. He just wanted me to play my game. He told me, ‘Don’t stand around and just throw me the ball. Play your game. I can get mine. Play your game and don’t change for me.’ He was very cool and down to earth. You could talk to him like any other player.” From coast to coast, NBA basketball fans have been treated to the greatness of the league.
These six words in many ways defined the late 1980s and 1990s, encapsulating the rise of hip-hop, NIKE, Michael Jordan, and the racial-class narratives embedded in each of them. For a teenager growing up in the 1980s, in many ways this phrase defines my generation. Rather than generation X, we are the “It’s gotta be the shoes generation.”
The problems inherent in such an ethos crystallized for me after watching the new video from Seattle’s very own Macklemore and Ryan Lewis.
“Wings,” directed by Zia Mohajerjasbi, initially plays on the childhood memories associated with Air Jordans, ideas that likely resonate with many of this generation today.
I was seven years old, when I got my first pair
And I stepped outside
And I was like, Momma, this air bubble right here, it’s gonna make me fly
I hit that court, and when I jumped, I jumped, I swear I got so high
The joy of success on the court, of ballin’ like the big boys, was not a pure accomplishment, but one that was wrapped up in commercial ideas and commodification from the jump. The purity of being able to touch the net was never, in his mind, indicative of his own skills but that of the shoes. It had to be the shoes.
Yet, the tune (in the song and for the young boy in the video) quickly changes, away from childhood dreams and nostalgia for the sweet smell of brand-new kicks, to the painful realities about shoes.
And then my friend Carlos’ brother got murdered for his fours, whoa
See he just wanted a jump shot, but they wanted to start a cult though
Didn’t wanna get caught, from Genesee Park to Othello
Carlos’ brother, like other kids, in the 1980s, learned all too painfully about the value placed on a pair of shoes. Worth more than a life; worth more than a future; the quick transition from “wanting to be like Mike,” to fly, to stark reminder about those killed over Mike’s shoes is a powerful message. Here, Macklemore not only illustrates the value placed upon shoes but challenges listeners to think beyond the nostalgia for balling in new Jordans to remember those who died for those new air Jordans.
Yet, the song is not purely about the cultural meaning and history behind shoes, but a powerful commentary on commodification. It is a story of the valued put on shoes culturally, economically, socially, athletically, and stylistically, even though shoes are shoes.
We want what we can’t have, commodity makes us want it
So expensive, damn, I just got to flaunt it
Got to show ‘em, so exclusive, this that new shit
A hundred dollars for a pair of shoes I would never hoop in
Look at me, look at me, I’m a cool kid
I’m an individual, yea, but I’m part of a movement
My movement told me be a consumer and I consumed it
They told me to just do it, I listened to what that swoosh said
Look at what that swoosh did
See it consumed my thoughts
Highlighting the ways in which products define our sense of identity, demark coolness, and otherwise tell the world something about us, “Wings” laments the power ascribed onto shoes. It questions that stock we put into consumption and products, a process that merely enhances the stock value of companies like NIKE.
In this regard, the song and the video simultaneously show a process, the difficulty in challenging the marketing and message to say, “they are just a pair of shoes.” The allure of the American Dream, of coolness, and the product are seductive. In fact, this is part of the marketing strategies of companies like NIKE, which invest in the production of image and advertizing, all while minimizing costs of labor. In selling a dream, in selling hipness, athleticism, coolness, and an overall image, the shoes themselves and the conditions of production are erased and rendered meaningless.
Sue Collins, in “‘E’ Ticket to NIKE Town, describes this tactic as “commodity fetishism.” It is “the kind of “magic” that occurs when we displace value as a product of human labor by projecting it onto objects as if the value were inherent. Marx described a commodity as a mysterious thing because ‘in it the social character of men’s labor appears to them as an objective character stamped upon the product of that labor; because the relation of the producers to the sum total of their own labor is presented to them as a social relation, existing not between themselves but between the products of their labor.’” She continues as follows:
Fetishism in postmodern consumer culture entails emptying commodities of meaning or ‘hiding the real social relations objectified in them through human labor’ to make it ‘possible for the imaginary/symbolic social relations to be injected into the construction of meaning at a secondary level.’ Production, then, empties, and advertising fills, and in this way use value is subsumed by exchange value. The Nike swoosh and the Jordan brand as cultural commodities not only constitute a symbolic code, they also take on a system of significations, coded abstractions realized by “ideological labor,” to borrow from Baudrillard. In the fetish theory of consumption, the so-called magical substance of consumer products is really part of a generalized code of signs, what Baudrillard refers to as “a totally arbitrary code of difference, and that it is on this basis, and not at all on account of their use values or their innate ‘virtues,’ that objects exercise their fascination.”13 In advanced capitalism, objects lose any real connection with their practical utility and “instead come to be the material correlate (the signifier) of an increasing number of constantly changing, abstract qualities.”
Whether in the pain and suffering of those who labor in NIKE factories, or those who died over the shoes, we can see the damages resulting from commodity fetishism. “Wings” highlights the production of consumers obsessed with shoes not as a functional tool but as a commodity that encapsulates a myriad of narratives and signifiers.
What I wore, this is the source of my youth
This dream that they sold to you
For a hundred dollars and some change
Consumption is in the veins
And now I see it’s just another pair of shoes
This song spoke to me in so many ways: its message resonates with my own childhood experiences and my constant pledge of allegiance to the shoes (and the matching hats); it connects to the persistent inner battle between my critical self that understands commodity fetishism and the realities of worker conditions and the consumer in me that wants; and mostly it speaks to me as a father who increasingly struggles in helping my daughter see those shoes, sweatshirt, jeans, etc as neither sources of joy nor signifiers of cool but simply clothes. I am hoping that her generation will heed the message of “Wings” and not follow in the footsteps of the “it’s gotta be the shoes” generation.
Brandon Marshall and the Challenge to Mental Health Treatment Inequality
by David J. Leonard | NewBlackMan
On Sunday, amid all the hoopla about the start of NFL training camp, player movement, and the start of the NFL season, Brandon Marshall quietly told the world a secret, announcing that he was living with a Borderline Personality Disorder.
Right now today, I am vulnerable, I making myself vulnerable, and I want it to be clear that this is the opposite of damage control. The only reason I am standing here today is to use my story to help others who may suffer from what I suffer from, from what I had to deal with. I can’t explain to you and paint a vivid enough picture for you guys where I been in my life, probably since the end of my rookie year.
Noting that neither the cars nor the fame, neither the success on the field nor the joys experienced off the field resulted in happiness, Marshall highlighted the despair that he has experienced during his life:
I haven’t enjoyed not one part of it and it’s hard for me to understand why . . . . One of the things I added to my prayer was for God to show me my purpose here. When I got out of the hospital, I called my videographer and I said, Rob, grab your camera and just come to my house and just start shooting. I said I’m very depressed right now, I probably won’t talk, I probably won’t even leave my theater room, but you just shoot and don’t stop shooting. I said, I don’t know where we’re going with this, I don’t know what’s going to come out of this, but something good is going to happen.
Marshall is not the first high-profile African American athlete to publicly document the struggles with mental illness. Several years ago, Ricky Williams spoke about his illness (Social Anxiety Disorder) “to up the awareness and erase the stigma.” Likewise, Ron Artest, who has publicly acknowledged his own disease, has gone beyond chronicling his own story, testifying before congress while raising money (through auctioning off his championship ring) for mental health awareness among youth.
Pelican Bay Hunger Strike and the Abysmal Conditions in America’s prisons
Originally Published on Your Black World
by David Leonard
On July 1, 2011, hundreds of prisoners initiated a hunger strike in California. While the strike began inside of the Special Housing Unit at Pelican Bay State Prison, where human beings are locked away inside of soundproof cells for 22 1/2 hours each and every day, the strike has spread to prisons throughout the state, reaching as many as 6,600 prisoners in 13 locations. According he protest sought to “draw attention to, and to peacefully protest, twenty-five years of torture via [California Department of Correction and Rehabilitation]‘s arbitrary, illegal, and progressively more punitive policies and practices.” More specifically, the strike began as an effort to change the inhumane treatment facing prisoners in California (and elsewhere). Colorlines Magazine succinctly summarizes the demands as follows
· “End Group Punishment & Administrative Abuse” would end group punishment as a means to address an individual inmates rule violations.
· “Abolish the Debriefing Policy, and Modify Active/Inactive Gang Status Criteria” The practice of “debriefing,” or offering up information about fellow prisoners particularly regarding gang status, is often demanded in return for better food or release from the SHU. Prisoners demand the end to debriefing because it puts the safety of prisoners and their families at risk, because they are then viewed as “snitches.”
· “Comply with the US Commission on Safety and Abuse in America’s Prisons 2006 Recommendations Regarding an End to Long-Term Solitary Confinement” Prisoners demand a more productive form of confinement in the areas of allowing inmates in SHU and Ad-Seg [Administrative Segregation] the opportunity to engage in meaningful self-help treatment, work, education, religious, and other productive activities. This demand includes access to adequate natural sunlight and health care treatment.
James Harrison, Colin Cowherd and the Case Against the Black Family
by David J. Leonard | NewBlackMan
In a recently published article in Men’s Journal, James Harrison questions the fairness and the administrative philosophy adopted by commissioner Roger Goodell. Referring to Goodell as a “crook,” “puppet,” “dictator” and a “punk” (among others things), Harrison problematizes the ways in which race operates within the NFL. “Clay Matthews, who’s all hype — he had a couple of three-sack games in the first four weeks and was never heard from again — I’m quite sure I saw him put his helmet on Michael Vick and never paid a dime,” notes Harrison. “But if I hit Peyton Manning or Tom Brady high, they’d have fucked around and kicked me out of the league.” And: “I slammed Vince Young on his head and paid five grand, but just touched Drew Brees and that was 20. You think black players don’t see this shit and lose all respect for Goodell?”
In a lengthy piece, entitled “Confessions of a Hitman,” Harrison discusses a myriad of issues. Yet, his comments about the commissioner, and his references to racial inequality in the punishment of players, have not surprisingly prompted the most widespread media commentary and condemnation. For example, Gregg Doyel, with “Goodell is a strict disciplinarian, but he’s no racist,” scoffed at the claim the Goodell is a racist or even that he treats black players differently/unfairly (he and others may want to read the work of Herbert Simmons and Vernon Andrews – here is a second piece by Andrews).
Goodell runs his league the way strong parents run their family: With rules, with parameters, with discipline. No shortcuts. No excuses. Tough love all the way, and if the players don’t like it, well, it happens. Does a 16-year-old like it when he sneaks out for a night of drinking, gets busted, then gets grounded for three months? No, the teenager doesn’t like it. Shocking
Building upon this argument during a discussion about Doyel’s piece, ESPN’s Colin Cowherd took to the air to recycle longstanding arguments about black families, single-mothers, absentee fathers, and the purported cultural shortcomings of black America.
Here is something that is interesting, if you look at basic metrics or numbers in this country. 71% of African Americans no Dad at home; no disciplinarian. Fathers are often louder voice, the disciplinarian. Many of those kids don’t grow up with a dad, raised by mom, sister, aunts, nieces, uncles whatever.
They go to college where they are stars. And basically even their college coach, as we saw with Ohio State, pretty much lets the stars run the program. The NFL is one of the first places where many star players finally see discipline. Finally have an authoritative male figure – buck stops here, I will make all the calls, you will not get an opinion.
This was not the first time Cowherd talked about black families in relationship to sports, having questioned John Wall’s leadership abilities because of his limited relationship to his father (his father was incarcerated during Wall’s childhood, dying of liver disease when Wall was age 9).
Let me tell you something: I’m a big believer, when it comes to quarterbacks and point guards. Who’s your dad? Who’s your dad? Because I like confrontational players, I don’t like passive aggressive. Strong families equal strong leaders. Talent? Overrated. Leadership? Underrated. And you can say, well, Colin, can you just go out and say anything crazy and get people to e-mail. That’s not the point. You wouldn’t e-mail if I was an idiot, because you wouldn’t listen to the show. You listen to the show because we make good points.
I simply have a different opinion than you do on John Wall. I like the character of Derek Fisher, the rebounding and distribution ability of Rajon Rondo, that’s what I like. That’s what I want from my point guards. You celebrate the assists more than the buckets…..I know he’s great. So don’t confuse [me saying] John Wall’s no good. No, John Wall’s an A+ talent. I don’t think he’s ever gonna be an A+ win-championships point guard.
In both instances, the efforts to recycle the Moynihan report, to define father as natural disciplinarian and mother’s nurturing, to link cultural values to family structures, and to otherwise play upon longstanding racial stereotypes, is striking. However, I would like to reflect on his recent comments in a substantive way.
First and foremost, the idea that 71% of black children grow up without fathers is at one level the result of a misunderstanding of facts and at another level the mere erasure of facts. It would seem that Mr. Cowherd is invoking the often-cited statistics that 72% of African American children were born to unwed mothers, which is significantly higher than the national average of 40 %. Yet, this statistic is misleading and misused as part of a historically-defined white racial project.
Deron Williams made it official, signing a contract with Besiktas, a top tier team in Turkey. While not the first NBA player to sign a contract as a result of the lockout, he is clearly the most high profile (superstar) to do so thus far. Others may follow suit, with Kobe Bryant, Dwight Howard, Kevin Durant, Rudy Gay and Stephen Curry all noting interest in the prospects of playing overseas. Having already written on the larger implications here, in terms of both the lockout and the globalization of basketball, what is striking is how Williams’ decision to sign overseas and the possibilities from other superstars has provoked a backlash from fans and media commentators alike.
Not surprisingly the patriotism and loyalty of players has been questioned, as his been their commitment to the American fans. Similarly, players have been criticized for being greedy, whose sole motivation is to “get paid” (the fact that players were locked out by the owners often gets OBSCURED – ignored – within these discussions). Yet, what has been most striking is the systematic questioning about these players willingness to play overseas. Recycling longstanding arguments about athletes as pampered, over indulged, and spoiled, a charge that has commonplace against black athletes, these commentators both question the willingness of these players to play in non-NBA conditions all while questioning their mental toughness.
For example, Berry Tramel, in “NBA players’ threat to go overseas is weak,” seems to question the seriousness of threat, asking if, “The players want us to believe they’ll sign on to play in venues and under conditions wholly inferior to the NBA standard? In case no one has noticed, the NBA is lavish living. First-class travel. First-class accommodations. First-class officiating. First-class training staffs.” Similarly, David Whitley, with “NBA stars would get rude awakening playing overseas” further emphasizes how the NBA lifestyle that players are accustomed to, would not be available to them in Europe or China. “It would also give players a taste of how 90 percent of the hoop world lives. It isn’t finger-lickin’ good. There aren’t a lot of charter flights, much less extra-wide leather seats or five-star meals.” In “NBA lockout causing European exodus?”
Umar Ali, while acknowledging the possibility of NBA players going overseas, focused on the horrid conditions there and the spoiled nature of the players themselves.
Though the accommodations pale in comparison to what the average player receives while playing in the NBA – five-star hotel rooms, luxury vehicle transports and catered food compared to second rate rooms on the road, cramped buses and whatever is provided for sustenance – there is still enough to sway players to consider making the transition.
Ali seems to be alone with the majority of the commentaries depicting today’s players as high maintenance divas who would not accept the conditions overseas. Skip Bayless, on “First and Ten,” scoffed at the prospect of the NBA stars playing in China or Europe longer than a week “because they will not like it. They will not like the conditions; they will not like the travel; they will not like the food, the TV they aren’t able to watch.” His “debate” adversary, Dan Graziano, not surprisingly agreed, adding “The lifestyle these guys lead over here . . . if they think that will follow them to Europe or Asia . . . it will be a very short period of time before they realize they were mistaken.”
Dr. David J Leonard 