Ain’t Your Father’s Southern Strategy: Whiteness as Mass Appeal

Ain’t Your Father’s Southern Strategy: Whiteness as Mass Appeal

Dr. David J. Leonard

The 2012 election, like every election before it, has been defined by race. This is America, and race always matters. Death, taxes, and race. While 2008-2012 has prompted more explicit racial assault on then candidate and ultimately President Obama, race, racism, and white supremacy defines the history of American politics. Sister Souljah, Willie Horton, anti-Muslim appeals, demonization of undocumented immigrants, “the welfare queen,” the southern strategy, and countless other examples point to the ways that race defines American political campaigns. And these are just examples since the late 1960s from national presidential campaigns.

Yet the vitriol, the explicit racial appeals, and the ubiquitous racial rhetoric has been a noteworthy outcome of the 2012 election. Adele M. Stan, in “Romney Pushed Boundaries of ‘Acceptable Racism’ to Extremes” aptly describes the campaign as a long and winding campaign of racism, one that irrespective of the outcome has had its consequences:

If asked what one thing about the 2012 campaign most impacted everyday American life, one answer stands out above all others: racism. The wink-wink racial coding Romney uses, combined with the unabashed racism of such surrogates as former Bush administration chief of staff John Sununu, adds up to quite a wash of race-baited waters over the campaign. Then add to that the steady stream of racist rhetoric that characterized the Republican presidential primary campaign, and the wash looks more like a stew set on simmer for the better part of a year.

Since the early months of 2011, our politics have been marinating in the language of racial hatred, whether in former U.S. senator Rick Santorum’s “blah people” moment, or former House speaker Newt Gingrich’s tarring of Barack Obama as “the food stamp president.”

The consequences and context of a campaign based in racism, based in a thirty-year racial assault on the civil rights movement is fully visible in AP’s recent poll, which found that both explicit and implicit racial bias against African Americans and Latinos is on the rise. According to the AP, “51 percent of Americans now express explicit anti-black attitudes,” which was a 3 percent rise since 2008. When examining implicit bias, “the number of Americans with anti-black sentiments jumped to 56 percent, up from 49 percent during the last presidential election.” Should we be surprised?

The likes of John Sununu and Donald Trump, the sight of racist t-shirts and posters at GOP rallies and elsewhere, and the explicitly racist discourse point to the strategy of racist appeals and the consequences of such appeals. The impact of racism isn’t simply voters picking Mitt Romney because of their anti-black racism, or even the ways that the accusations against President Obama as a “food stamp president,” as “lazy” as a “socialist” and as “anti-White” resonate because of an entrenched white racial frame, but in the yearning and appeal of a white male leader. Race doesn’t just matter in why whites are voting against President Obama but also why they are voting for Mitt Romney. Tom Scocca, in “Why Do White People Think Mitt Romney Should Be President?” argues that anti-black racism, dog “whistles” and prejudice isn’t the only reason why white males are casting their vote for Romney-Ryan but because they are white and because white masculinity is associated with toughness, leadership, intelligence, and countless other racial stereotypes. “White people — white men in particular — are for Mitt Romney. White men are supporting Mitt Romney to the exclusion of logic or common sense. Without this narrow, tribal appeal, Romney’s candidacy would simply not be viable. Most kinds of Americans see no reason to vote for him.”

Continue reading @ Dr. David J. Leonard: Ain’t Your Father’s Southern Strategy: Whiteness as Mass Appeal.

NewBlackMan: Whistling Dixie (the remix): The Southern Strategy in the Age of Color-Blind Racism

Whistling Dixie (the remix):

The Southern Strategy in the Age of Color-Blind Racism

by David J. Leonard | NewBlackMan

In recent weeks, with the GOP establishment coming to the aid of Mitt Romney and because of Newt Ginrich’s efforts to sell himself as an outsider, an increasingly visible narrative has emerged: as the anti-GOP establishment. Given Newt’s racial politics and his entire campaign strategy, it is hard to think of Newt as anything but the GOP establishment.

At the same time, there has been a growing sentiment about the hegemony of colorblind racism within the GOP. “Colorblind racism is the new normal in American conservative political thought,” writes Edward Wyckoff Williams. The “2012 Republican candidates are using egregious signals and dog whistles to incite racial divisiveness as an effective tool for political gain. But when confronted about the nature of their offensive rhetoric, the answer is either an innocuous denial or dismissive retort.” The codes or dog whistle politics are not new, nor is the denial. While the audacity of race denial may be on the rise, the clarity of the GOP’s race politics have been on full display. No secret decoder is necessary especially as we look at the larger history of race and the GOP.

Like so many of his fellow competitors, Newt’s racial demagoguery, his demonization of people of color, and his efforts to scapegoat have been a daily reality during the 2011-2012 GOP presidential primary. This is nothing new from Newt, who has made his career on the demonization of “welfare moms,” “illegals” and a “food stamp president.” In 2007, Newt took exception with bilingual education, announcing: “We should replace bilingual education with immersion in English so people learn the common language of the country and they learn the language of prosperity, not the language of living in a ghetto.”

This has continued during the current election cycle with his recycling of the Moynihan report and his policy initiatives focusing on teaching black kids a work ethic. The language, the policies, and the centrality of race illustrate the profound ways that Newt Gingrich is the GOP establishment. As the voice box for the racial ideologies and the torchbearer for the GOP’s southern strategy (demonizing people of color in hopes of galvanizing white voters to support a party that doesn’t represent their economic interests), Newt’s denied GOP credentials is almost laughable.

This is the party of Nixon, whose southern strategy sought to scapegoat African Americans. This is the same man, who talked about “Negro bastards” who “live like a bunch of dogs” on welfare rolls. This is the GOP that was led by Richard Nixon, who one said:

Bill Rogers has got — to his credit it’s a decent feeling — but somewhat sort of a blind spot on the black thing because he’s been in New York,” Nixon said. “He says well, ‘They are coming along, and that after all they are going to strengthen our country in the end because they are strong physically and some of them are smart.’ So forth and so on.

My own view is I think he’s right if you’re talking in terms of 500 years,” he said. “I think it’s wrong if you’re talking in terms of 50 years. What has to happen is they have be, frankly, inbred. And, you just, that’s the only thing that’s going to do it, Rose.

This is the party of Reagan, who described outrage from working Americans over the sight of a “strapping young buck using food stamps to buy T-bone steaks at the grocery store.” When not demonizing black men, he spoke about “welfare queens” in Chicago, “who drove a Cadillac and had ripped off $150,000 from the government using 80 aliases, 30 addresses, a dozen social security cards and four fictional dead husband.” This is the same Reagan, who started his presidential campaign in 1980 in Philadelphia, Mississippi with an “ode to state’s rights,” a theme that continued with his defense of segregationist Bob Jones University and his denunciation of the voting right act as “humiliating to the South.” As the patriarch of the party, it is no wonder that racist rhetoric and appeals are central to the 2012 campaign.

Continue reading @NewBlackMan: Whistling Dixie (the remix): The Southern Strategy in the Age of Color-Blind Racism.