NewBlackMan (in Exile): Kevin Durant and the Myth of Michael Jordan’s America

Kevin Durant and the Myth of Michael Jordan’s America

by David J. Leonard | NewBlackMan

With game #3 in the NBA finals set for tonight, and the series in question, one thing not in question is that the league has finally found its Michael Jordan for the twenty-first century. While others have fallen short for a number of reasons, it seems that Kevin Durant is on the precipice of following in Air Jordan’s footsteps.

Although the NBA lockout marked the end of this search, given the league’s focus on team rivalries over superstars, it now clear that Kevin Durant has taken the mantle. Irrespective of who ultimately wins the series, Kevin Durant has already been declared the winner of America’s next best commodifiable baller. His reign is not so much about basketball but the narrative, the embedded racial meaning, his appeal in “red state America,” and the representational possibilities available with Durant. Clearly LeBron James’ basketball resume is on the same level; in fact, with multiple MVP awards, endless skill, and an ability to dominate each and every game at both ends of the floor, LB6 has game that is once in generation. The same cannot be said for KD35, whose skills are unimpeachable yet his power and resonance rests with the story and ideological confirmation he provides the league and countless fans.

Since MJ’s retirement, the league, its marketing partners, and fans alike have pinned for someone to fill his AIR Jordans. Each anointed as the next Michael Jordan, Penny Hardaway, Grant Hill, Vince Carter, and Harold Miner (“Baby Jordan”) all failed to deliver because of injuries, limited production, or a combination of both. Each in their own right was imagined as a player who could fill the shoes, whose talents, charisma, and athleticism would propel the NBA during its post-Jordan era. None of them met these expectations resulting in an NBA in continued search for a twenty-first century basketball God.

Kobe Bryant and LeBron James each took the mantle of the next Jordan to places none of the other NMJ (next Michael Jordan) had reached. Kobe, because of his talents, the ways in which he patterned his game and demeanor after Jordan, his quest for rings, and most importantly his competitiveness, all elevated the comparisons, leading many to argue that he was the NMJ. Yet because of Eagle County, Colorado, because of his conflicts with Shaquille O’Neal and the ultimate demise of the Lakers Dynasty, and because he is said to have demanded to get out of Los Angeles, Kobe has fallen short in other’s quest to find the next Michael Jordan. Like Kobe, LeBron James has delivered on the court, dazzling fans with his passing skills, his athleticism, and his ability to make his teammates better. Worse than struggling to secure a title, LeBron James fell short in the MJ sweepstakes when he decided to take his talents to South Beach. Simply exercising his rights of free agency meant that James was no longer eligible for Jordan status within the national imagination.

While possessing the skills, charisma, and baller potential, the two most promising players to lead the NBA, to build upon the global popularity established by Jordan, have fallen short not because of any basketball deficiency, but their inability (or our inability) to fill some mythical shoes. The quest to find the Next Michael Jordan, thus, has nothing to do with basketball but rather is part of an effort to find a player who reinforces popular narratives about the American Dream, the protestant work ethnic, and post-racialness.

Continue reading @ NewBlackMan (in Exile): Kevin Durant and the Myth of Michael Jordan’s America.

NewBlackMan: No Heir Jordan: The NBA Lockout and the End of an Era

NewBlackMan: No Heir Jordan: The NBA Lockout and the End of an Era

No Heir Jordan: The NBA Lockout and the End of an Era

by David Leonard | NewBlackMan

The NBA lockout is over. With the players and the owners having reached an agreement, basketball will return beginning Christmas Day. Ushering in substantial structural changes to the league, which will likely restrict player movement and constrain middle-class player salaries, the NBA lockout will also go down in history as an end to the search for the next Michael Jordan. Since MJ’s retirement, the league, its marketing partners, and fans alike have pinned for someone to fill his AIR Jordans. Each anointed as the next Michael Jordan, Penny Hardaway, Grant Hill, Vince Carter and Harold Miner (“Baby Jordan”) all failed to deliver because of injuries, limited production, or a combination of both. Each in their own right was imagined as a player who could fill the shoes, whose talents, charisma, and athleticism would propel the NBA during its post-Jordan era. None of them met these expectations resulting in an NBA in continued search for a twenty-first century basketball God.

Kobe Bryant and LeBron James each took the mantle of the next Jordan to places none of the other NMJ (next Michael Jordan) had reached. Kobe, because of his talents, the ways in which he patterned his game and demeanor after Jordan, his quest for rings, and most importantly his competitiveness, all elevated the comparisons, leading many to argue that he was the NMJ. Yet because of Eagle County, Colorado, because of his conflicts with Shaquille O’Neal and the ultimate demise of the Lakers Dynasty, and because he is said to have demanded to get out of Los Angeles, Kobe has fallen short in other’s quest to find the next Michael Jordan. Like Kobe, LeBron James has delivered on the court, dazzling fans with his passing skills, his athleticism, and his ability to make his teammates better. Worse than struggling to secure a title, LeBron James fall short in the MJ sweepstakes when he decided to take his talents to South Beach.

While possessing the skills, charisma, and baller potential, the two most promising players to lead the NBA, to build upon the global popularity established by Jordan, have fallen short not because of their basketball talents but their inability (or our inability) to fill mythical shoes. The quest to find the Next Michael Jordan, thus, has nothing to do with basketball but rather is part of an effort to find a player who reinforces popular narratives about the American Dream, the protestant work ethnic, and post-racialness.

Jordan, only seen in public in his basketball uniform or a $3,000-dollar suit, Jordan embodied the politics of racial respectability on and off the court. He “allow[ed] us to believe what we wish to believe: that in this country, have-nots can still become haves; that the American dream is still working” (Ken Naughton quoted in Andrews 2000, p. 175).

continue reading @ NewBlackMan: No Heir Jordan: The NBA Lockout and the End of an Era.

NewBlackMan: Not About a Salary, but a Racial Reality: The NBA Lockout in Technicolor

Not About a Salary, but a Racial Reality: The NBA Lockout in Technicolor

by David J. Leonard | NewBlackMan

With the NBA lockout reaching a new low (or a return low) with David Stern’s announcement of the cancellation of the first two weeks, the class of pundits have taken to the airwaves to lament the developments, to asses blame, and offer suggestions of where to go from here. Not surprisingly, much of the commentaries have blamed players for poor tactical decisions, for wasting any potential they may have had over the summer, and for otherwise being too passive. Take Harvey Araton, from The New York Times, who while arguing that the players will need to take risks in order to secure leverage, speculates about a potential missed opportunity:

If it sounds unrealistic to suggest that the modern player might have considered striking first — or at least threatening one before last spring’s playoffs — that is only because the tactic has become virtually anathema, which is a mighty curious weapon for a union to concede.

While on the phone, Fleisher looked up the language in the expired collective bargaining agreement on Pages 264-265 that prohibited players from impeding N.B.A. operations. But supposing the players had gone ahead and walked out on the eve of the playoffs after they’d all been paid their regular-season hauls?

Fleisher guessed they would have opened themselves and their individual contracts up to a court action. Or maybe the owners — petrified at the thought of their profit season being flushed — might have agreed to a no-lockout pledge for the start of this season. Who knows? But sometimes risk begets reward.

While abstract at a certain level, the argument makes sense. Had the players been more aggressive, had they taken steps earlier, had they capitalized on past leverage, the situation might be different. Yet, we don’t live in an abstract world. The realities on the ground precluded such steps (see here for my past discussion). If the efforts to blame players, to demonize them as greedy, selfish, and out-of-touch during a LOCKOUT is any indication how the public might have reacted to a player strike, especially one starting at the playoffs, the strategy suggested here is pure silliness.

Moreover, it fails to understand the ways in which race operates in the context of sports and within broader society. The public outcry against LeBron James for exercising his rights of free agency, the condemnation of Deron Williams or Carmelo Anthony for deciding that they wanted to play elsewhere, and the overall vitriol directed at players illustrates both the impossibility of any player leverage and the ways in which race undermines any structural power the players may enjoy. The owners possess the power of the racial narrative that both guides public opinion and fan reaction.

We can make similar links to the larger history of African American labor struggles, where black workers have struggled to secure support from the public at large because of longstanding ideas of the lack of fitness/desirability of African Americans in the labor force. In other words, fans, just as the public in past labor struggles, see the black body as inherently undeserving and thus any demands for fairness, equality, and justice are seen as lacking merit. On all counts, the commentaries fail to see the ways and which blackness and anti-black racism constraints the tools available to the players.

Even those commentaries that ostensibly exonerate the players in highlighting David Stern’s strategy of throwing the players under the proverbial racial bus (his race card) with the hopes that the public will ultimately turn against the players (mostly there already) erases race from the discussion. For example, in “Stern ducks, lets NBA players take hit,” Adrian Wojnarowski highlights the difficulty facing NBA players and how that reality guides the intransigent position from the firm of Stern and owners. “So, there was the biggest star in the sport waddling onto the sidewalk on 63rd Street in Manhattan on Monday night without the kind of big-stage, big-event scene that the commissioner always loves for himself in the good times,” he writes. “He knows the drill now: Step out of the way, and let the angry mobs run past him and the owners. Let them chase his players down the street, around the corner and all the way to the lockout’s end and beyond.”

Continue reading @ NewBlackMan: Not About a Salary, but a Racial Reality: The NBA Lockout in Technicolor.