The star power of Yao Ming is not the result of his extraordinary stats for the Houston Rockets. He averages a respectable 13 points and 8.2 rebounds per game. The flurry of magazine covers, billboards, and television commercials featuring Yao reflect the desires of American and Chinese companies to cash in on Yao’s popularity. Beyond the efforts to sell basketball to more than 2 billion Chinese nationals, the NBA hopes to capitalize on the sudden explosion in ticket sales to the Asian American market. Asian Americans buying group packages for Rockets games represent 11 percent of the buying public, 10 percent more than last year. In cities across America, Yao attracts fans to the Rockets’ away games to such an extent that a number of stadiums, in places like Detroit, Boston, and Oakland, have offered special “Asian American nights.” When the Rockets played the Golden State Warriors this spring, the Oakland arena announced parts of the game in Mandarin. Rockets’ coach Rudy Tomjanovich frequently boasts of Yao ‘s importance in bridging cultural and political gaps. In other words, Yao is presumably schooling America about Chinese culture and history.