Described as crazy, as a publicity stunt from a man seeking attention, as evidence of his weirdness, and countless other not-to-mentioned racist and derogatory comments, the Internet was set ablaze after Ron Artest announced his plans to change his name to Metta World Peace.
Commentators also used the instance to rehash Artest’s past, postulating that the name change reflected a deliberate attempt to continue to change his image. For example, Andy Kamenetzky, offered the following as explanation for his name change:
In any event, the identity change falls in line with recent steps Ron has taken while bettering himself as a person and revamping his formerly tarnished image:
– Opening up about his time in therapy, while becoming an outspoken advocate for the mental health issues. (A matter we discussed at great length earlier this season.)
– Winning the 2011 J.Walter Kennedy Citizenship award for outstanding service and dedication to the community.
– Launching a new reality TV show, “Last Second Shot,” in which he’ll mentor parolees.
Thus, why not change his name to “Metta World Peace?” (“Metta,” by the way, is defined as the Buddhist virtue of kindness.”)
The one concern I might have for Ron is perhaps appearing like he’s on the verge of jumping the shark. It’s one thing to thank your psychiatrist before conducting a freewheeling, heartfelt press conference for the ages. It’s another to adopt a very unusual moniker. Too many moves at once, however well-intentioned, could come off as cartoonish.
The fact that his decision to change has led to ample ridicule and criticism, leaving one to wonder how this was an attempt to reform his image, is revealing. Unable or unwilling to accept the name change on his terms, analysts and the many people who offered comments on various pages took the opportunity to once again deconstruct, analyze, psychologically prod Artest. In my forthcoming book – After Artest (SUNY Press) – I argue that Artest (and the NBA’s black bodies) were unable to transcend and move beyond the prism of the Palace Brawl. That is, the 2004 Palace Brawl overdetermined the media discourse surrounding and public consumption of the NBA; and both the Palace Brawl and the representations of the NBA were overdetermined by the blackness associated with the league. The spectacle surrounding his name change, the demonization, the ridicule, and the efforts to psychologically analyze Artest demonstrates how both blackness and the Palace Brawl overdetermine this reaction. The level of animosity and judgment is not only evidence to the impossible path to redemption, but also how we as a society might grow a bit if we simply thought about what Metta (Ron Artest) is trying to tell us. According to Acharya Buddharakkhita, Metta means the following:
The Pali word metta is a multi-significant term meaning loving-kindness, friendliness, goodwill, benevolence, fellowship, amity, concord, inoffensiveness and non-violence. The Pali commentators define metta as the strong wish for the welfare and happiness of others (parahita-parasukha-kamana). Essentially metta is an altruistic attitude of love and friendliness as distinguished from mere amiability based on self-interest.
If people could simply hear and practice what is in his name, I can only imagine what the sporting world would look like (not too mention the comment) as well as every other institution within our society.
Dr. David J Leonard 
Although I think Ron is a good guy. And I would think most of us would want peace in the world…but once again any blacklash he gets is about his past, and the kind of person he is… HE is very self promoting! He choose to auction off his championship ring, which is amazing, but he decided to do outside of staples center before a big game– he did not need to that- I think ron means well of course, and he can do what he wants….but. He is a guy that needs attention…. This is not about racism, this is people just skeptical about his intentions based on past.
You seem to want to set up a binary where if people are responding to his past that race has nothing to do with. Of course, both can be true and race, racial frames, and racial assumptions can also impact the interpretations of the past. That skepticism as you say exists within a society where race matters. I also wonder how you can so confident that race does not matter. And the point of the piece is that very few people know what kind of person he is yet many act as if they do. Such arguments and claims about his personality often play through racial assumptions and stereotypes